The Story behind ESPN Hoops & Hits presented by TAB

What happens when Aussie culture collides with U.S. sports?
That’s the story behind ESPN
Hoops & Hits, presented by TAB.

Hosted by NRL stars Justin Horo & Josh Reynolds, Hoops & Hits bled Aussie humour with U.S. sports culture, covering everything from the NBA & NFL to UFC and more; while allowing fans to dictate each episode with their comments, memes, and polls, within the show’s “Group Chat.”

ESPN trusted IWIY to create a show that was bold, interactive, and gave fans more purpose.

“We know there’s a rapidly growing Aussie fanbase craving more and more content around the American codes, but in a way that’s relatable to us here in Australia,” TAB’s head of sponsorship, events & sport content, Kate Waugh, said.

“By leveraging TAB’s exclusive wagering partnerships with the NFL and NBA, and ESPN’s renowned local and US sports coverage, we can keep fans tuned into everything happening, from the NFL to College Football, NBA to WNBA, the NHL, Major League Soccer, UFC and anything in between.

“Justin’s a huge Green Bay Packers fan and Josh loves the Philadelphia Eagles. They obviously understand professional sport with their backgrounds, but they’re also a lot of fun and huge fans of all US sports.”

The ESPN Hoops & Hits Podcast – presented by TAB, will launch its debut episode on Wednesday 4 September.

Credit: September 5, 2024 by JASPER BAUMANN - MEDIA WEEK