NIVEA Men
NIVEA is one of the countries biggest skincare brands.
Objectives:
To help Nivea Men grow awareness of their new Sensitive range among young, male gamers, and activate their sponsorship of the APL E-League 2021.
Australian EA SPORTS FIFA community in an authentic and relatable way. I Want It Yesterday devised a campaign which focused on the 5 most common “FIFA Irritations” experiences by gamers:
1. Internet Lag
2. Pausing Play
3. The Late Offside Call
4. Goalkeeper Rush
5. Opposition Showboating
Five (5) short 30-second ads were created for Nivea Men to use on YouTube, APL channels, and Optus Sport broadcast.
