I Want It Yesterday produced Macca’s Watch Party; a six-part live social series on TikTok bringing Australian fans closer to the World Cup through creator-led commentary, live match moments and live audience interaction for the first 10 minutes of selected matches.
An innovative live social format, hosted by football creator Nick Stav, the series was broadcast via both the SBS Sport and SBS On Demand TikTok accounts, and featured on the official World Cup TikTok hub, with episodes featuring guests from the football creator community, including Mitch Austin,Jake Buckley (MasterBucks), Liv Edwards, and Haseeb Butt (ThinkFootball10).
Produced from I Want It Yesterday’s dedicated LIVE studio, the series combined a custom set and onsite production workflows using RØDECaster Video, cloud-based technology Grabyo for vertical formatting, graphics application, and PiP customisation, whilst pushing a Custom RTMP directly to SBS's TikTok Studio. This cloud-based set up allowed multiple production staff to easily contribute to the workflow from locations across Australia and New Zealand.
The series encouraged viewers to continue their World Cup experience on SBS On Demand while delivering McDonald's branded activity around their Macca’s Collectable Cup series and Macca's Legend Lookalikes Competition.
“The Maccas Watch Party was a first-of-its-kind activation for SBS featuring live match content in a vertical video format. A true collaboration between I Want It Yesterday, SBS Sport, SBS CulturalConnect, OMD and Maccas, we were able to create meaningful, high-impact content that engaged audiences beyond our traditional broadcast-model, whilst creating strong commercial value for our partners”.
– Olek Novak, World Cup Project Manager – SBS CulturalConnect
The format blended creator talent with SBS's live tournament coverage and technology to create a new model for social-first sports viewing and a second-screen experience for Australian football fans.
