i want it yesterday. — eo

eo - SwimBetter

eo

eo (Latin for ‘progress’) is a sports brand that’s applying new research discoveries and innovations from outside the world of sport, to help athletes redefine their limits.

They’ve recently introduced the SwimBETTER wearable device. We turned that product into a campaign.

The Process:

The team at ‘I Want It Yesterday’ enjoyed the entire creative process of the SwimBETTER Campaign. We feel that eo’s innovative & disruptive tone of the voice aligns with the content that we like to create. Having the chance to work alongside eo’s Chairman Jaimie Fuller for the first time proved to be a cohesive and seamless experience as we were able to build the project collaboratively with the eo team.